How to do everything with podcasting
by Holtz, Shel, Hobson, Neville
fromHow to do everything with--
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This book contains extensive coverage of podcasting for business, unlike other books on the market, which focus on hobbyists. The authors produce a twice-weekly podcast on public relations and technology news, forimmediaterelease.biz. The authors reach 25,000 people each month t…
Everyone knows about the Internet as a way to market and sell, yet few organizations have experienced even a fraction of the Net's power for true public relations. This guide, with step-by-step instructions and action plans, explains how to conduct effective and measurable PR on…
With an emphasis on how to measure results when using the Internet to improve the performance of PR initiatives, this guide offers strategic advice and detailed, step-by-step tactics. The author cites numerous successful case studies.