Title Statements
- Full title :Publicidad / Otto Kleppner ; [continuada por] J. Thomas Russell, W. Ronald Lane ; traducción Georgina Greenham del Castillo ; revisión técnica Marcela Benassini Felix.
Edition Statements
- Publication Date:Prentice-Hall Hispanoamericana
- Edition:12a ed
Publication Statements
- Place of Publication:México [etc.]
- Language:spa
- Publication Date:Prentice-Hall Hispanoamericana
The Physical Object
- Description:865 p. : : il. ; : 26 cm
Edition Identifiers
- ISBN:9688803782, 9789688803783
- oclc:on1292913998
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