Marketing

Marketing

by Kerin, Roger A.

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Title Statements

  • Full title :Marketing / Roger A. Kerin, Steven W. Hartley.

Edition Statements

  • Publication Date:2016.
  • Edition:13th ed

Publication Statements

  • Publisher(s):McGraw-Hill
  • Place of Publication:Nueva York
  • Language:eng
  • Publication Date:2016.

The Physical Object

  • Description:719 p. : : il. ; : 29 cm

Edition Identifiers

  • ISBN:9781259573545, 1259573540
  • oclc:on1230118373

Subjects

Consumidores Marketing Publicidad

Writers

Kerin, Roger A. Hartley, Steven W.

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Files & Downloads

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