Research methods for business students

Research methods for business students

by Saunders, Mark, (Mark N.K.)

Type Book
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In this book, Saunders et al address what are perhaps the two biggest problems in teaching Research Methods getting students interested in methodology and theory and helping them to understand the practical relevance. Depth of coverage combined with an accessible style, a real practicality and a straightforward structure result in consistently good student and lecturer feedback. Saunders is an excellent book in terms of both coverage and clarity of expression and this 4th edition will go from s…

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Title Statements

  • Full title :Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.

Summary

In this book, Saunders et al address what are perhaps the two biggest problems in teaching Research Methods getting students interested in methodology and theory and helping them to understand the practical relevance. Depth of coverage combined with an accessible style, a real practicality and a straightforward structure result in consistently good student and lecturer feedback. Saunders is an excellent book in terms of both coverage and clarity of expression and this 4th edition will go from strength to strength.

Read More ↓

Edition Statements

  • Publication Date:2007 [i.e. 2006]
  • Edition:4th ed

Publication Statements

Notes

Oorspr. uitg.: London [etc.] : Pitman, 1997.

The Physical Object

  • Description:XXVII, 624 p. : : illustrations ; : 27 cm

Edition Identifiers

  • ISBN:0273701487, 9780273701484, 9780273716860, 0273716867
  • oclc:ocn783389922
  • LC Classification:HD30.4
  • Dewey Decimal:650.072

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