CONTENIDO: My opportunity : why will or won¿t this work? - Will the fish bite? - Is this a good market? -Is this a good industry? - How long will your advantage last? - What drives your entrepreneurial dream? - Can you and your team execute? - Your connections matter : which mat…
"I am impressed by the simplicity and clarity of this book. The text stands out in its practicality and hands-on approach. Alan Wilson brings his rich research experience to this well-written, concise book."--Zhongqi Jin, Middlesex University Business School. "Marketing Research…
"Put yourself and your business through the Project Workout learn to direct and manage the programmes and projects that will deliver results, drive change and improve the health of your business. The Project Workout shows you how to: - Identify and overcome common challenges - M…
This interactive text takes the reader step-by-step through project management, acting as a valuable executive companion to delivering successful projects and managing portfolios of projects to drive a business forward.
From the well-established author team of Eddie McLaney and Peter Atrill this text aims to offer non-specialist students a balanced introduction to financial and management accounting.
by Lewis, Philip, Saunders, Mark, Thornhill, Adrian
A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management. The fifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of …
In this book, Saunders et al address what are perhaps the two biggest problems in teaching Research Methods getting students interested in methodology and theory and helping them to understand the practical relevance. Depth of coverage combined with an accessible style, a real p…
