Title Statements
- Full title :Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
Edition Statements
- Publication Date:2009.
- Edition:5th ed
Publication Statements
- Publisher(s):Financial Times/Prentice Hall
- Place of Publication:Harlow, England
- Language:eng
- Publication Date:2009.
Notes
Índices.
The Physical Object
- Description:XXXI, 614 p. : : il., tablas, cuadros
Edition Identifiers
- ISBN:9780273716860, 0273716867
- oclc:ocn758061028
- Dewey Decimal:650.072
Table of Contents
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
Read More ↓
Rate & Review