Risk
by Gardner, Dan
Every day we hear about terrorism, war and apocalypse. But the real risk of these events happening to us is about as likely as winning the lottery. Dan Gardner explains our risk perception through our brain's two simultaneous responses to risk - the ancient 'fight or flight' instinct and the rational, considered response.
Read More ↓Title Statements
- Full title :Risk / Dan Gardner.
Summary
Every day we hear about terrorism, war and apocalypse. But the real risk of these events happening to us is about as likely as winning the lottery. Dan Gardner explains our risk perception through our brain's two simultaneous responses to risk - the ancient 'fight or flight' instinct and the rational, considered response.
Read More ↓Edition Statements
- Publication Date:2008.
Publication Statements
- Publisher(s):Virgin
- Place of Publication:London
- Language:eng
- Publication Date:2008.
The Physical Object
- Description:355 pages ; : 25 cm
Edition Identifiers
- ISBN:9781905264155, 1905264151, 9780753513682, 0753513684
- oclc:ocn245556369
- LC Classification:BF575 F2 G37 2008
- Dewey Decimal:302.12
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Risk: The Science and Politics of Fear -- (.epub)
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