Scenario based strategy: navigate the future
This book is a manual for all those who want to apply strategy in organisations. It is intended for everyone who wants to put the future on the agenda, to look beyond the short term and beyond mere profit. It describes in practical terms the eight questions we must continually discuss in order to pursue a future-proof strategy in a dynamic and uncertain world: mission, trends, scenarios, options, vision, roadcarte, action and monitoring. The text provides examples from commercial to government …
Read More ↓Title Statements
- Full title :Scenario based strategy : navigate the future / Paul de Ruijter, Henk Alkema.
Summary
This book is a manual for all those who want to apply strategy in organisations. It is intended for everyone who wants to put the future on the agenda, to look beyond the short term and beyond mere profit. It describes in practical terms the eight questions we must continually discuss in order to pursue a future-proof strategy in a dynamic and uncertain world: mission, trends, scenarios, options, vision, roadcarte, action and monitoring. The text provides examples from commercial to government and trade organizations; showing how others have undertaken future explorations and how they used these explorations to create a dynamic strategy. The author has a deep insight into the theory, alongside practical experience working with some of the most highly regarded and resilient organizations. The result is a rich combination of methodology and practical, engaging examples that shows you how to go about creating an agenda for the future. --
Read More ↓Edition Statements
- Publication Date:2014
Publication Statements
- Publisher(s):Gower Pub
- Place of Publication:Farnham, Surrey, England
- Language:eng
- Publication Date:2014
The Physical Object
- Description:1 ressource en ligne.
Edition Identifiers
- ISBN:9781472437181, 1472437187, 9781472437198, 1472437195
- oclc:ocn966189753
- LC Classification:HD30.28
- Dewey Decimal:658.4/012
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