Search engine optimization all-in-one for dummies

Search engine optimization all-in-one for dummies

by Clay, Bruce

Type Book
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"If you have a business, you want your Web site to show up quickly when people search for what you're selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, in…

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Title Statements

  • Full title :Search engine optimization all-in-one for dummies / by Bruce Clay and Susan Esparza ; foreword by Danny Sullivan.

Summary

"If you have a business, you want your Web site to show up quickly when people search for what you're selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You'll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content"--Resource description page.

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Edition Statements

  • Publication Date:©2009.

Publication Statements

  • Publisher(s):Wiley
  • Place of Publication:Hoboken, N.J
  • Language:eng
  • Publication Date:©2009.

The Physical Object

  • Description:1 online resource (xxi, 746 pages) : : illustrations

Edition Identifiers

  • ISBN:0470379731, 9780470379738, 9780470495407, 0470495405, 9780470495384, 0470495383
  • oclc:ocn646176420
  • LC Classification:TK5105.884
  • Dewey Decimal:025.04252

Table of Contents

How search engines work -- Keyword strategy -- Competitive positioning -- SEO Web design -- Creating content -- Linking -- Optimizing the foundations -- Analyzing results -- International SEO -- Search marketing.

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Subjects

Internet advertising Internet marketing Marketing sur Internet Moteurs de recherche sur Internet Publicité sur Internet Sites Web -- Analyse et indexation Sites Web -- Conception Web search engines Web sites -- Abstracting and indexing Web sites -- Design Web sites -- Marketing

Writers

Clay, Bruce Esparza, Susan

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