Selfish, scared and stupid: stop fighting human nature and increase your performance, engagement and influence : [Summary]

by Gregory, Dan

Type Book
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This book is for readers interested in improving influence, growing business reach, improving sales figures or understanding the complexities of human behavior. It answers questions about why the public sometimes fails to engage despite data suggesting otherwise, why new products end up on clearance shelves and why great salespeople often fall short of monthly targets. The book will help readers: learn how the survival of the species plays into business, including delusionary realities and the …

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Title Statements

  • Full title :Selfish, scared and stupid : stop fighting human nature and increase your performance, engagement and influence : [Summary].

Summary

This book is for readers interested in improving influence, growing business reach, improving sales figures or understanding the complexities of human behavior. It answers questions about why the public sometimes fails to engage despite data suggesting otherwise, why new products end up on clearance shelves and why great salespeople often fall short of monthly targets. The book will help readers: learn how the survival of the species plays into business, including delusionary realities and the reasons ideas can fail; discover how to offer customers strategic rewards, thereby making the buying process more attractive to selfish natures; examine the link between fear and the unknown, including strategies for quelling fears and turning them into action; and learn to use a simple mindset to create low-involvement products, helping appeal to instinct and making products hard to resist. The book is built on the idea that businesses must return to a more human engagement methodology in order to succeed. --

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Edition Statements

  • Publication Date:2015

Publication Statements

Notes

Résumé de : Selfish, scared and stupid : stop fighting human nature and increase your performance, engagement and influence / by Dan Gregory and Kieran Flanagan. [Hoboken, New Jersey?] : John Wiley & Sons, Inc., [2015].

"January 2015"--Copyright screen.

"Order #37B-TFS"--Copyright screen.

Available also for download as Adobe PDF and MP3 files and a file compatible with Kindle.

Titre de l'écran-titre (visionné le 1 avril 2015).

TRAITEMENT SOMMAIRE.

The Physical Object

  • Description:1 ressource en ligne.

Edition Identifiers

  • oclc:ocn905886500
  • LC Classification:HF5548.8
  • Dewey Decimal:650.1/3

Subjects

Behavior Changement organisationnel Comportement humain Consumers -- Psychology human behavior Livres électroniques Organizational change Organizational change -- Management Organizational Innovation Personnel -- Direction Personnel management Psychologie du travail Psychology, Industrial Succès dans les affaires Success in business

Writers

Gregory, Dan

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