No sea egocéntrico, cobarde o tonto; estas advertencias bienintencionadas de la sabiduría convencional son casi universalmente aceptadas. Sin embargo, según los investigadores conductuales Dan Gregory y Kieran Flanagan, ser "egoísta, miedoso y estúpido" es una fórmula fundamenta…
This book is for readers interested in improving influence, growing business reach, improving sales figures or understanding the complexities of human behavior. It answers questions about why the public sometimes fails to engage despite data suggesting otherwise, why new product…
This book is for readers interested in improving influence, growing business reach, improving sales figures or understanding the complexities of human behavior. It answers questions about why the public sometimes fails to engage despite data suggesting otherwise, why new product…
Appealing to humans'' basic instincts to increase influence, buy-in and results Survival of the species comes down to three basic instincts, say behavioral research strategists Dan Gregory and Kieran Flanagan-fear, self-interest and simplicity. These basic human behaviours come …
Don't be self-centered, cowardly or dumb - well, of course not, you may think. After all, such well-meaning admonitions drawn from conventional wisdom are almost universally accepted. Yet according to behavioral researchers Dan Gregory and Kieran Flanagan, being "selfish, scared…
This book is for readers interested in improving influence, growing business reach, improving sales figures or understanding the complexities of human behavior. It answers questions about why the public sometimes fails to engage despite data suggesting otherwise, why new product…
Appealing to humans' basic instincts to increase influence, buy-in and results Survival of the species comes down to three basic instincts, say behavioural research strategists Dan Gregory and Kieran Flanagan-fear, self-interest and simplicity. These basic human behaviours come …
Appealing to humans' basic instincts to increase influence, buy-in and results Survival of the species comes down to three basic instincts, say behavioral research strategists Dan Gregory and Kieran Flanagan-fear, self-interest and simplicity.
Appealing to humans'' basic instincts to increase influence, buy-in and results Survival of the species comes down to three basic instincts, say behavioral research strategists Dan Gregory and Kieran Flanagan-fear, self-interest and simplicity. These basic human behaviours come …
This book is for readers interested in improving influence, growing business reach, improving sales figures or understanding the complexities of human behavior. It answers questions about why the public sometimes fails to engage despite data suggesting otherwise, why new product…