Title Statements
- Full title :Serious creativity / Edward De Bono.
Summary
If you want to be the best, focus on your most valuable asset: the power of your creative mind. As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring.
Read More ↓Edition Statements
- Publication Date:2015.
- Edition:Di 1 ban
Publication Statements
- Publisher(s):Vermilion
- Place of Publication:London
- Language:eng
- Publication Date:2015.
Notes
Originally published: New York: HarperBusiness; London: HarperCollins, 1992.
The Physical Object
- Description:VIII, 472 pages ; : 22 cm.
Edition Identifiers
- ISBN:9780091939700, 0091939704
- oclc:ocn966031398
- LC Classification:BF408
- Dewey Decimal:153.3/5
Table of Contents
The need for creative thinking -- Lateral thinking tools and techniques -- The application of creative thinking -- Appendices. The lateral thinking techniques -- Notes on the use of the lateral thinking techniques -- Harvesting checklist -- Treatment of ideas checklist.
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