Through a series of special techniques, in groups or working alone, Edward de Bono shows us how to look at problems from a variety of angles and in so doing offer up solutions that are as ingenious as they are effective. After reading this book you will become a much more produc…
In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. Lateral thinking is all about freeing up your imagination. Through a series of special techniqu…
Through a series of special techniques, in groups or working alone, Edward de Bono shows us how to look at problems from a variety of angles and in so doing offer up solutions that are as ingenious as they are effective. After reading this book you will become a much more produc…
Through a series of special techniques, in groups or working alone, Edward de Bono shows us how to look at problems from a variety of angles and in so doing offer up solutions that are as ingenious as they are effective. After reading this book you will become a much more produc…
Through a series of special techniques, in groups or working alone, Edward de Bono shows us how to look at problems from a variety of angles and in so doing offer up solutions that are as ingenious as they are effective. After reading this book you will become a much more produc…
If you want to be the best, focus on your most valuable asset: the power of your creative mind. As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't b…
If you want to be the best, focus on your most valuable asset: the power of your creative mind. As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't b…
As competition in the business world intensifies creativity is becoming increasingly important, as it is the best and cheapest way to get added value out of resources. In this book, Edward de Bono shows how creativity can be a useable skill instead of a matter of talent, tempera…
If you want to be the best, focus on your most valuable asset: the power of your creative mind. As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't b…
This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service d…
Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact …