Services marketing

Services marketing: managing the service value chain

by Bruhn, Manfred

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Title Statements

  • Full title :Services marketing : managing the service value chain / Manfred Bruhn and Dominck Georgi.

Edition Statements

  • Publication Date:2006.

Publication Statements

The Physical Object

  • Description:xxvi, 478 p. : : illustrations ; : 25 cm

Edition Identifiers

  • ISBN:9780273681571, 0273681575
  • oclc:ocn920198531

Subjects

Sector terciari -- Màrqueting Serveis d'atenció al client

Writers

Bruhn, Manfred Georgi, Dominck

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