Southwest Airlines
by Lauer, Chris
Southwest Airlines turns in-depth interviews with the company's leaders, managers, employees, and passengers into a powerful case study of this highly successful, game-changing business. Ranging from the early days of the company to the present, the book covers the history of the airline and its founders, while also detailing the unique corporate culture that attracts employees and passengers alike.
Read More ↓Title Statements
- Full title :Southwest Airlines / Chris Lauer.
Summary
Southwest Airlines turns in-depth interviews with the company's leaders, managers, employees, and passengers into a powerful case study of this highly successful, game-changing business. Ranging from the early days of the company to the present, the book covers the history of the airline and its founders, while also detailing the unique corporate culture that attracts employees and passengers alike.
Read More ↓Edition Statements
- Publication Date:©2010.
Publication Statements
- Publisher(s):Greenwood
- Place of Publication:Santa Barbara, Calif
- Language:eng
- Publication Date:©2010.
The Physical Object
- Description:1 online resource (190 pages) : : illustrations
Edition Identifiers
- ISBN:9780313378645, 0313378649, 9786612933370, 6612933372
- oclc:ocn693771838
- LC Classification:HE9803.S68
- Dewey Decimal:387.7/4206573
Table of Contents
An introduction to Southwest Airlines -- The history of Southwest Airlines: founders and leaders -- Southwest's unique corporate culture -- A role model for other organizations -- Satisfied customers and frequent flyers -- Love, freedom, and Southwest's corporate practices -- Southwest's people and planes -- Hiring and training: Southwest's university for people -- Customer service, blogging, and security at Southwest -- Leadership at Southwest.
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