Describes the events and people who shaped the culture, character, and personality of Southwest Airlines, discusses the main elements of the company's success, explores the way leadership is practiced at Southwest, and looks at what may happen to the airline after the retirement…
Describes the events and people who shaped the culture, character, and personality of Southwest Airlines, discusses the main elements of the company's success, explores the way leadership is practiced at Southwest, and looks at what may happen to the airline after the retirement…
Discusses the origins, development, and successes of Southwest Airlines, as well as the corporation's strategies, innovations, and impact on society and the airlines industry; and includes a time line.
Southwest Airlines turns in-depth interviews with the company's leaders, managers, employees, and passengers into a powerful case study of this highly successful, game-changing business. Ranging from the early days of the company to the present, the book covers the history of th…
"Do the Right Thing is about how any company can stay true to its soul. Jim Parker's deep and abiding belief in the power of people and culture in building a business of lasting worth is evident everywhere; so too is his humility and selflessness as a leader -- his stories are n…
Parker shows why "doing the right thing" is the most powerful rule for business success. Using the example of Southwest Airlines after 9/11--no layoffs, no pay cuts, and no-penalty, no-questions-asked refunds--Parker discusses the essential principles of respect and trust that c…