Strategic management: an executive perspective
Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strategies re ect a solid grasp of relevant forces in the external and competitive environment, a clear strategic intent, and a deep understanding of a company's core competencies and assets. Generic stra…
Read More ↓Title Statements
- Full title :Strategic management : an executive perspective / Cornelis A. de Kluyver and John A. Pearce II.
Summary
Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strategies re ect a solid grasp of relevant forces in the external and competitive environment, a clear strategic intent, and a deep understanding of a company's core competencies and assets. Generic strategies rarely propel a rm to a leadership position. Knowing where to go and nding carefully cons.
Read More ↓Edition Statements
- Publication Date:2015.
- Edition:First edition
Publication Statements
- Publisher(s):Expert Press
- Place of Publication:New York
- Language:eng
- Publication Date:2015.
The Physical Object
- Description:1 online resource (1 volume) : : illustrations
Edition Identifiers
- ISBN:9781631570742, 1631570749
- oclc:ocn904442159
- LC Classification:HD30.28
- Dewey Decimal:658.802
Table of Contents
Cover; Strategic Management: An Executive Perspective; Contents; Acknowledgments; Preface; CHAPTER 1: What Is Strategy?; CHAPTER 2: Strategy and Performance; CHAPTER 3: Analyzing the External Strategic Environment; CHAPTER 4: Analyzing an Industry; CHAPTER 5: Analyzing a Company's Strategic Resource Base; CHAPTER 6: Formulating BusinessUnit Strategy; CHAPTER 7: Business Unit Strategy: Contexts and Special Dimensions; CHAPTER 8: Global Strategy: Fundamentals; CHAPTER 9: Global Strategy: Adapting the Business Model; CHAPTER 10: The Board's Role in Strategic Management1; Notes; Index; Ad page.
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