Strategic Marketing

Strategic Marketing

by Mooradian, Todd A.

Type Book
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Title Statements

  • Full title :Strategic Marketing / Todd A. Mooradian, Kurt Matzler, Larry Ring.

Edition Statements

  • Publication Date:2014.
  • Edition:1st ed

Publication Statements

Notes

Includes bibliographical references and index.

The Physical Object

  • Description:iv, 428 p. : : ill. ; : 24 cm.

Edition Identifiers

  • ISBN:9781292020563, 1292020563
  • oclc:on1158854160
  • LC Classification:HF5415.13

Subjects

Marketing -- Gestion Marketing -- Management Planification stratégique Strategic planning

Writers

Mooradian, Todd A. Matzler, Kurt Ring, Larry

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