Strategic marketing

Strategic marketing

by Mooradian, Todd A.

Type Book
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For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

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Title Statements

  • Full title :Strategic marketing / Todd Mooradian, Kurt Matzler, Larry J. Ring.

Summary

For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

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Edition Statements

  • Publication Date:2014.
  • Edition:1st ed

Publication Statements

  • Publisher(s):Pearson Education
  • Place of Publication:Upper Saddle River, N.J
  • Language:eng
  • Publication Date:2014.

Notes

"International edition"--Cover.

The Physical Object

  • Description:iv, 428 p. : : ill. ; : 24 cm.

Edition Identifiers

  • ISBN:9781292020563, 1292020563, 0137136978, 9780137136971
  • oclc:on1288675852
  • Dewey Decimal:658.802

Subjects

Marketing -- Gestion Marketing -- Management Planification stratégique Strategic planning

Writers

Mooradian, Todd A. Matzler, Kurt Ring, Larry J.

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