Strategic marketing

Strategic marketing

by Cravens, David W.

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Title Statements

  • Full title :Strategic marketing / David W. Cravens, Nigel F. Piercy.

Edition Statements

  • Publication Date:©2009.
  • Edition:9th ed

Publication Statements

  • Publisher(s):McGraw-Hill Irwin
  • Place of Publication:Boston
  • Language:eng
  • Publication Date:©2009.

The Physical Object

  • Description:1 online resource (xv, 784 pages) : : illustrations, map

Edition Identifiers

  • ISBN:1283389134, 9781283389136
  • oclc:ocn911061386
  • LC Classification:HF5415.135
  • Dewey Decimal:658.8/02

Subjects

Case studies Marketing -- Case studies. -- Management Marketing -- Decision making Marketing -- Études de cas. -- Gestion Marketing -- Gestion Marketing -- Management

Writers

Cravens, David W. Piercy, Nigel

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