Strategic marketing

Strategic marketing

by Cravens, David W.

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Title Statements

  • Full title :Strategic marketing / David W. Cravens; Nigel F. Piercy

Edition Statements

  • Publication Date:2009
  • Edition:9. ed

Publication Statements

  • Publisher(s):McGraw-Hill Irwin
  • Place of Publication:Boston, Mass
  • Language:eng
  • Publication Date:2009

Notes

Includes index

The Physical Object

  • Description:XV, 784 Seiten : Illustrationen, Diagramme : 27 cm

Edition Identifiers

  • ISBN:0073381004, 9780073381008, 9780071263351, 0071263357
  • oclc:ocn845197837
  • LC Classification:HF5415.135
  • Dewey Decimal:658.802

Subjects

Case studies Fallstudiensammlung Marketing Marketing -- Case studies. -- Management Marketing -- Decision making Marketing -- Études de cas. -- Gestion Marketing -- Gestion Marketing -- Management Marketingpolitik Strategic planning Strategisches Management

Writers

Cravens, David W. Piercy, Nigel

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