Strategic marketing

by Cravens, David W.

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Title Statements

Full title :Strategic marketing / David W. Cravens, Nigel F. Piercy.

Edition Statements

Publication Date:©2009.
Edition:9th ed

Publication Statements

Publisher(s):McGraw-Hill
Place of Publication:New York
Language:eng
Publication Date:©2009.

The Physical Object

Description:xv, 784 p. : : il. ; : 27 cm

Edition Identifiers

ISBN:0071263357, 9780071263351, 9780073381008, 0073381004
oclc:ocn676815687
LC Classification:HF5415.135
Dewey Decimal:658.802

Imperatives for Market-Driven Strategy -- Markets And Competitive Space -- Strategic Market Segmentation -- Strategic Customer Relationship Management -- Capabilities For Learning About Customers and Markets -- Market Targeting and Strategic Positioning -- Strategic Relationships -- Innovation and New Product Strategy -- Strategic Brand Management -- Value Chain Strategy -- Pricing Strategy -- Promotion, Advertising and Sales Promotion Strategies -- Sales Force, Internet and Direct Marketing Strategies -- Designing Market-Driven Organizations -- Marketing Strategy Implementation and Control.

Subjects

Administración de mercadeo Administración de mercadeo -- Estudio d… Case studies Marketing -- Case studies. -- Management Marketing -- Decision making Marketing -- Études de cas. -- Gestion Marketing -- Gestion Marketing -- Management Mercadeo -- Toma de decisiones Mercadotecnia -- Administración Mercadotecnia -- Estudio de casos. -- A… Mercadotecnia -- Toma de decisiones