Successful copywriting
"The ability to write great copy is crucial to anyone who wants to advance their career. Written by Robert Ashton, a leading expert on copywriting as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to write brilliant copy. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There a…
Read More ↓Title Statements
- Full title :Successful copywriting / Robert Ashton.
Summary
"The ability to write great copy is crucial to anyone who wants to advance their career. Written by Robert Ashton, a leading expert on copywriting as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to write brilliant copy. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!"--Publisher's description.
Read More ↓Edition Statements
- Publication Date:2012.
- Edition:[2nd ed.]
Publication Statements
- Publisher(s):Hodder Education
- Place of Publication:London
- Language:eng
- Publication Date:2012.
Notes
Previous ed. 2003.
The Physical Object
- Description:123 pages : : illustrations ; : 20 cm.
Edition Identifiers
- ISBN:9781444159073, 1444159070
- oclc:ocn973640293
- LC Classification:HF5825
- Dewey Decimal:659.132
Subjects
Writers
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Copywriting in a Week: Teach Yourself -- (.pdf)
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