Targeted: how technology is revolutionizing advertising and the way companies reach consumers

Type Book

Rate 0.0 /5

Presents the latest advancements in Internet marketing, offering technology breakthroughs, industry developments, marketing strategies, and predictions for the future.

Details

Files

Reviews

Download

Title Statements

Full title :Targeted : how technology is revolutionizing advertising and the way companies reach consumers / Mike Smith.

Summary

Presents the latest advancements in Internet marketing, offering technology breakthroughs, industry developments, marketing strategies, and predictions for the future.

Edition Statements

Publication Date:2015.

Publication Statements

Publisher(s):AMACOM/American Management Association
Place of Publication:New York
Language:eng
Publication Date:2015.

The Physical Object

Description:xiii, 208 p

Edition Identifiers

ISBN:9780814434994, 0814434991
oclc:ocn914220079
LC Classification:HF6146 .I58 S655t 2015
Dewey Decimal:659.1/11

The congested online ecosystem -- Search engine marketing -- Auctions and the development of paid-search advertising -- The Google eclipse -- Display advertising and the advent of ad networks -- Real-time bidding and the transformation of online advertising -- How real-time bidding works -- Right media builds its ad server -- Real-time bidding in action -- The impact of data on digital advertising -- Data collection and its effect on privacy -- New technologies.

Subjects

Cibles (Marketing) Handbooks and manuals Internet advertising Internet advertising -- Handbooks, manu… Internet marketing Internet marketing -- Handbooks, manual… Marketing sur Internet -- Guides, manue… Publicité sur Internet -- Guides, manue… Target marketing