The content trap: a strategist's guide to digital change

by Anand, Bharat Narendra

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Title Statements

Full title :The content trap : a strategist's guide to digital change / Bharat Anand.

Edition Statements

Publication Date:2016
Edition:First Edition

Publication Statements

Publisher(s):Random House
Place of Publication:New York
Language:eng
Publication Date:2016

The Physical Object

Description:1 online resource (xxxii, 423 pages) : : illustrations.

Edition Identifiers

ISBN:9780812995398, 0812995392
oclc:on1340105848
LC Classification:HB615

Part I: Classifieds -- User Connections -- A Tale of Two Geographies -- The REal Problem with NEwspapers -- Networks -- Schibsted -- The New York Times Paywall -- Television: Connecting Streams -- Crowds -- Cost-Based Connections -- Chinese Connections: Tencent -- Create to Connect -- Part II: Concerts -- Product Connections -- Jerry Maguire -- Music -- Apple and Complements -- Four Lessons About Complements -- A Detection Challenge -- Spillovers -- Getting Noticed -- IMG -- Expand to Preserve -- Part III: Context -- Functional Connections -- A Digital Contrast -- Connections and Strategy -- From Atoms to Bits -- A Strategy Process for All Seasons -- Dare to Not Mimic -- Part IV: Everyone's a Media Company -- Advertising -- The Promise and Debates -- Reimagining Advertising -- Education at a Crossroads -- Creating HBX -- From Strategy to Launch -- Education: What Lies Ahead.