The digital multinational

The digital multinational: navigating the new normal in global business

by Nambisan, Satish

Type Book
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"A practical guide for business leaders for creating strategy that addresses the conflict between globalization made possible by digital technology and regionalization found on the ground"

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Title Statements

  • Full title :The digital multinational : navigating the new normal in global business / Satish Nambisan and Yadong Luo.

Summary

"A practical guide for business leaders for creating strategy that addresses the conflict between globalization made possible by digital technology and regionalization found on the ground"

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Edition Statements

  • Publication Date:2022

Publication Statements

  • Publisher(s):The MIT Press
  • Place of Publication:Cambridge, Massachusetts
  • Language:eng
  • Publication Date:2022

Notes

Includes bibliographical references and index.

The Physical Object

  • Description:xiv, 246 Seiten : Illustrationen

Edition Identifiers

  • ISBN:9780262046329, 0262046326
  • oclc:on1292474347
  • LC Classification:HD2755.5
  • Dewey Decimal:658/.054678

Subjects

Globalisierung Globalization Innovation International business enterprises -- T… Multinationales Unternehmen Regionalism

Writers

Nambisan, Satish Luo, Yadong

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