O número de empresas multinacionais (MNE) explodiu exponencialmente nos últimos anos e a digitalização permitiu que as empresas ampliassem as suas capacidades e expandissem além das fronteiras. Porém, de acordo com os professores de gestão Satish Nambisan e Yadong Luo, antes de …
The number of multinational enterprises (MNEs) has exploded exponentially in recent years, as digitization enabled enterprises to build their capabilities and expand across borders. But according to management professors Satish Nambisan and Yadong Luo, before penetrating foreign…
"A practical guide for business leaders for creating strategy that addresses the conflict between globalization made possible by digital technology and regionalization found on the ground"
La cantidad de empresas multinacionales (EMN) existentes se ha disparado exponencialmente en los últimos años, ya que la digitalización les ha permitido desarrollar sus capacidades y expandirse más allá de las fronteras. Pero, según los profesores de gestión Satish Nambisan y Ya…
"A practical guide for business leaders for creating strategy that addresses the conflict between globalization made possible by digital technology and regionalization found on the ground"--
"A practical guide for business leaders for creating strategy that addresses the conflict between globalization made possible by digital technology and regionalization found on the ground"--