The Focus group kit

by Morgan, David L.

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Title Statements

Full title :The Focus group kit.

Summary

"Providing a general introduction to focus group research, The Focus Group Guidebook includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. Author David L. Morgan also extensively provides the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as managers or clients who will be using focus groups."--Jacket

Edition Statements

Publication Date:©1998

Publication Statements

Publisher(s):SAGE
Place of Publication:Thousand Oaks, Calif
Language:eng
Publication Date:©1998

The Physical Object

Description:XIV, 103 s

Edition Identifiers

ISBN:0761908188, 9780761908180
oclc:ocn776283768
LC Classification:H61.28
Dewey Decimal:001.4/33

1. The focus group guidebook / David L. Morgan -- 2. Planning focus groups / David L. Morgan with Alice U. Scannell -- 3. Developing questions for focus groups / Richard A. Krueger -- 4. Moderating focus groups / Richard A. Krueger -- 5. Involving community members in focus groups / Richard A. Krueger, Jean A. King -- 6. Analyzing & reporting focus group results / Richard A. Krueger.