Comprises eight quality volumes that provide practical advice on how to conduct state-of-the-art qualitative research. This toolkit is useful for students and researchers for use in planning and carrying out research in a variety of academic and professional environments
The Understanding Research series focuses on the process of writing up social research. The series is broken down into three categories: Understanding Statistics, Understanding Measurement, and Understanding Qualitative Research. The books provide researchers with guides to unde…
"What is a focus group? Why do we use them? When should we use them? When should we not? As a reader of this book, you may wish to know the answers to these questions. You are possibly considering using focus groups in a research project. The primary objective of this book is to…
"Providing a general introduction to focus group research, The Focus Group Guidebook includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and…
The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the design, conduct, and interpretation of focus group data within the context of s…