Focus groups: theory and practice
The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the design, conduct, and interpretation of focus group data within the context of social science research and theory. Known for accessibility and step-by-step guidance, comprehensive treatment, and historical perspective, the book examines every facet of focus group research, from the selection and rec…
Read More ↓Title Statements
- Full title :Focus groups : theory and practice / David W. Stewart, Prem N. Shamdasani.
Summary
The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the design, conduct, and interpretation of focus group data within the context of social science research and theory. Known for accessibility and step-by-step guidance, comprehensive treatment, and historical perspective, the book examines every facet of focus group research, from the selection and recruitment of group participants, to the selection of a moderator and conducting of interviews, to the analysis of focus group data. The Third Edition reflects the growing use of focus group research to address an increasingly broad array of issues that have a global span, and also provides more guidance on conducting virtual focus groups. --
Read More ↓Edition Statements
- Publication Date:2015
- Edition:Third edition
Publication Statements
- Publisher(s):SAGE
- Place of Publication:Los Angeles
- Language:eng
- Publication Date:2015
The Physical Object
- Description:xix, 202 pages ; : 23 cm.
Edition Identifiers
- ISBN:9781452270982, 1452270988
- oclc:ocn868147656
- LC Classification:H61.28
- Dewey Decimal:300.72/3
Table of Contents
Introduction: focus group history, theory, and practice -- Group dynamics and focus group research -- Focus groups and the research toolbox -- Recruiting focus group participants and designing the interview guide -- The focus group moderator -- Conducting the focus group -- Analyzing focus group data -- Focus groups in practice -- Virtual focus groups and other group research methods -- Conclusion.
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