The Gen Z frequency: How brands tune in and build credibility

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Generation Z, ranging from tweens to young adults, has enormous spending power; yet it is one of the most challenging generational cohorts for brands to reach. Embodying an unrelenting relationship with information and mobile technology from a young age, Generation Z's ecosystem is infinitely more complex and varied than any generation before. This text offers a comprehensive guide for any brand or organization trying to reach this demographic, covering fundamental truths, content creation, eng…

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Title Statements

Full title :The Gen Z frequency : How brands tune in and build credibility

Summary

Edition Statements

Publication Date:2018

Publication Statements

Publisher(s):KoganPage
Place of Publication:London
Language:eng
Publication Date:2018

The Physical Object

Description:235 s.

Edition Identifiers

ISBN:9780749482480, 0749482486, 9780749482497, 0749482494
oclc:on1091787028

Introduction -- Are you Tuned In to Gen Z? -- 1 A true story of finding youth culture relevance 2 Gen Z: a sociological perspective 3 The five fundamental truths about youth marketing 4 Aligning with youth culture in an era of individuality 5 Reveal insights and fuel ideation with Gen Z 6 The youth culture engagement playbook 7 Social strategies and tactical considerations 8 Content strategies and tactical considerations 9 Building community with Gen Z 10 A primer on social and influence media valuation 11 Conclusion: tune in to the frequency of Gen Z Epilogue: stories from the youth marketing trenches

Subjects

Cibles (Marketing) Consommateurs -- Comportement Consumer behavior Forbrugeradfærd Génération Z. Jeunes adultes consommateurs -- Attitud… Target marketing unge Young adult consumers -- Attitudes YOUNG ADULTS