Provides a concise introduction to the field of sustainable consumption, outlining the contribution of the key disciplines in this multi-disciplinary area, and detailing the way in which both the problem and the potential for solutions are understood
The author reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers' choices and what happens in the human brain as buyers make their decision…
This innovative and global best-seller helped establish food studies courses throughout the social sciences and humanities when it was first published in 1997. The fourth edition of Food and Culture contains favorite articles from earlier editions and several new pieces on food …
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For consumer behavior courses. Beyond consumer behavior: How buying hab…
While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "say-do" gap between expressed intention and behavior. The author explains the factors that underlie the discrepancy between consumers' …
Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multip…
Illustrates how cultural capital leads to lifestyle shifts and what this forecasts, not just for the aspirational class but for everyone
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behav…
As a follow up to his widely acclaimed Sustainable Urbanism, this new book from author Douglas Farr embraces the idea that the humanitarian, population, and climate crises are three facets of one interrelated human existential challenge, one with impossibly short deadlines. The …
Takes a theoretical approach through the presentation of four empirical Danish case studies alongside data gathered from the wider European context. This title is suitable for sociologists of consumption, risk and the environment, and policy makers and researchers in the fields …
Increasingly, consumers in North America and Europe see their purchasing as a way to express to the commercial world their concerns about trade justice, the environment, and similar issues. This ethical consumption has attracted growing attention in the press and among academics…
This is the first detailed look at the new generation of consumers in emerging markets - how they think, shop, buy and dream - and what companies must do to win them over, from the heads of Boston Consulting Group's consumer and globalization practices in the US, China and India…
