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Now revised and updated, this text offers undergraduate students an introduction to the world of marketing. The fourth edition includes new material on areas such as e-commerce, the Internet and relationship marketing.
Marketing: principles and practice
by Financial Times Limited, Adcock, Dennis, Halborg, Al, Ross, Caroline
fromFinancial Times
0
Type: Book
Now revised and updated, this text offers undergraduate students an introduction to the world of marketing. The fourth edition includes new material on areas such as e-commerce, the Internet and relationship marketing.