The partnership economy: how modern businesses find new customers, grow revenue, and deliver exceptional experiences

"Traditionally marketing/business partnerships were limited to affiliates' revenue and transaction-based relationships designed to drive customer acquisition though loyalty programs, couponing or sampling. Today's partnership ecosystem has expanded to include creative collaborations across the entire customer journey. For example, a Spotify and Ticketmaster partnership enables Spotify customers to purchase Ticketmaster-distributed tickets for their favorite artists' events directly in the Spotify app. Similarly, influencers like Fashionista introduce vetted products such as Harry's razors to their followers' blogs. Partnerships like these enhance your customer experience, grow revenue, and help you connect with potential and existing customers you can't reach through traditional channels. This book explains how to grow revenue by expanding your business partnerships. It will be a quick and easy read, filled with key frameworks, stories, examples, and 'how to' suggestions"--

Preface: How Modern Partnerships Were Born -- Unlock Unexpected, Lasting Growth with Modern Partnerships -- Featuring Sunbasket & Rastelli's and Ticketmaster & Spotify -- Trust Is the New Black and Other Reasons Why Referral Partnerships Work-Featuring Booktopia -- How Partnerships Can Help You Meet Critical Business Goals-Featuring Autodesk, Revolut, Richer Sounds, and Uber Eats -- Engage Customers Wherever They Are on Their Customer Journeys-Featuring Walmart & Multiple Partners -- Six Building Blocks of Today's Partnerships-Featuring Harry's -- Coupon, Cashback and Rewards, and Loyalty Partners: Reach New Audiences, Drive More Sales-Featuring Ibotta & Kohl's, Prodege -- Creators, Influencers, and Brand Ambassadors: The Powerful New Word-of-Mouth Play-Featuring Maria Catherine & Fabletics, LightInTheBox, Ivory Ella, Savage X Fenty, Patagonia -- Mass Media Publishers: When Old-school Advertising Doesn't Work Anymore -Featuring Ziff Media Group and Better Homes and Gardens -- Mobile Partnerships: Be Where Your Customers Are All the Time -Featuring Uber, Patagonia, and Target & Samsung -- Strategic Business Partnerships: When Two Work as One-Featuring Qantas & Airbnb, Disney+ & Lyf…