The rhetoric of soft power

The rhetoric of soft power: public diplomacy in global contexts

by Hayden, Craig

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Title Statements

  • Full title :The rhetoric of soft power : public diplomacy in global contexts / Craig Hayden.

Edition Statements

  • Publication Date:©2012.

Publication Statements

  • Publisher(s):Lexington Books
  • Place of Publication:Lanham, Md
  • Language:eng
  • Publication Date:©2012.

The Physical Object

  • Description:1 online resource.

Edition Identifiers

  • ISBN:9780739142608, 0739142607, 9781280658976, 1280658975
  • oclc:ocn941108692
  • LC Classification:JZ1305 .H39 2012
  • Dewey Decimal:327.2

Table of Contents

Introduction -- Evaluating soft power: toward a comparative framework -- Japan: culture, pop culture, and the national brand -- Venezuela: Telesur and the artillery of ideas -- China: cultivating a global soft power -- United States of America: public diplomacy 2.0 and 21st century statecraft -- Conclusion.

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Subjects

Communication in politics Communication politique Diplomacy Diplomati Diplomatie international relations Internationella relationer Relations internationales

Writers

Hayden, Craig

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