"Il y a des mots qui portent celui qui les prononce et ceux qui les entendent au-dessus et au-delà d'eux-mêmes. Il y a des discours qui changent le cours des événements, le destin d'un pays, l'histoire du monde, l'âme humaine ... Les hommes tombent et disparaissent. Leurs parole…
"Il y a des mots qui portent celui qui les prononce et ceux qui les entendent au-dessus et au-delà d'eux-mêmes. Il y a des discours qui changent le cours des événements, le destin d'un pays, l'histoire du monde, l'âme humaine ... Les hommes tombent et disparaissent. Leurs parole…
"Rhetoric is the art of speech and persuasion, the study of argument and, in Classical times, an essential component in the education of the citizen. For rhetoricians, politics is a skill to be performed and not merely observed. Yet in modern democracies we often suspect politic…
Machine generated contents note: -- 1. Introduction: Overview: origins, research, and theoretical considerations; Zala Volcic and Mark Andrejevic -- 2. Setting the Scene for Commercial Nationalism: the Nation, the Market and the Media; Graeme Turner -- 3. The Apologetic Brand: b…
"One of the crucial sites of contestation in current approaches to communication for social change is the status of the national identity in an era characterized by the tensions between the globalization of capitalism and myriad resurgent nationalisms. Commercial Nationalism int…
One of the crucial sites of contestation in current approaches to communication for social change is the status of the national identity in an era characterized by the tensions between the globalization of capitalism and myriad resurgent nationalisms. Commercial Nationalism inte…
This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.