Using a comparative approach, this book examines how political communication and the mass media have played an important role in the consolidation of democratic institutions.
Using a comparative approach, this book examines how political communication and the mass media have played an important role in the consolidation of democratic institutions.
Using a comparative approach, this book examines how political communication and the mass media have played an important role in the consolidation of democratic institutions.
Global political marketing
There is increasing awareness of growing similarities in political marketing practices around the world. This title presents a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, t…