The Strategic Planning Workbook

The Strategic Planning Workbook is an invaluable, ready-to-use guide to creating and implementing a strategic plan. Refreshingly free of the usual grand business models peddled by consultants, this book provides the concepts needed to do the thinking, the tools to gather the necessary information, the techniques to make your decisions and the frameworks to translate conclusions into action plans. With a strong focus on matching the right kind of strategy to your business and the all-important implementation of your plan, this fully updated new edition includes supporting videos to help you think like a strategist, understand your customers, analyse your competitors, understand the pressures and define your company's mission, vision and values.In a clear and accessible style Neville Lake draws on a mixture of his own diagnostic tools, analytical techniques and decision-making processes, guiding readers through the key stages involved in strategic planning.

"Kogan Page"

01: Getting a bigger brain: how to think like a strategist; 02: What are they thinking? Customer analysis; 03: Getting into their heads: how to understand your customers; 04: Who else is out there? Potential customer analysis; 05: What are they doing? Competitor analysis; 06: Pressure points: understanding the driving forces in your industry; 07: What are we thinking? Understanding what is happening in your organization; 08: Building the guiderails for the future: mission, vision, values and measures; 09: How to pick a strategy that is right for your business; 10: Making strategy happen: how to lead your business to success; 11: Selling your message; 12: B ringing it all together; 13: Tricks and traps