Total relationship marketing

Total relationship marketing

by Gummesson, Evert

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Title Statements

  • Full title :Total relationship marketing / Evert Gummesson

Edition Statements

  • Publication Date:2008
  • Edition:3. ed

Publication Statements

Notes

Previous edition: 2002

The Physical Object

  • Description:xiv, 376 s. : : illustrations

Edition Identifiers

  • ISBN:9780750686334, 0750686332
  • oclc:ocn473949709
  • Dewey Decimal:658.8

Table of Contents

Rethinking marketing; classic market relationships; special market relationships; mega relationships -- above the market relationships; nano relationships -- below market relationships; does relationship marketing pay?; relationship marketing and the new organization; the genesis of relationship marketing; in conclusion -- relationship marketing is a paradigm shift!

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Subjects

Kunderelationer Lærebøger Marketing -- Gestion Marketing -- Management Marketing relationnel Relationship marketing Relationsmarkedsføring

Writers

Gummesson, Evert

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