For courses in Advertising. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches you how to effectively communi…
Peter Malanczuk has again revised and updated this best-selling student textbook. This new edition continues to provide comprehensive and authoritative coverage of all the key topics in international law, from diplomatic immunity to the United Nations. New to the eighth edition:…
Akehurst's Modern Introduction to International Law continues to offer a concise and accessible overview of the concepts, themes and issues central to international law. This fully updated eighth edition encompasses the plethora of recent developments and updates in the field, a…
DIGITAL MEDIA, CONCEPTS AND APPLICATIONS, 4E prepares students for the multimedia-rich workplace by teaching them multimedia concepts as well as business-standard software applications to complete projects and solve problems. The non-software-specific text approach gives student…
A classic text for accuracy and statistical precision. Statistics for Business and Economics enables readers to conduct serious analysis of applied problems rather than running simple "canned" applications. This text is also at a mathematically higher level than most business st…
Brealey, Fundamentals of Corporate Finance, 10e, is an introduction to corporate finance and focuses on how companies invest in real assets, how they raise the money to pay for the investments, and how those assets ultimately affect the value of the firm. It also provides a broa…
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For consumer behavior courses. Beyond consumer behavior: How buying hab…
The European Union of today cannot be studied as it once was. This original new textbook provides a much-needed update on how the EU's policies and institutions have changed in light of the multiple crises and transformations since 2010. An international team of leading scholars…
'Marketing Research: Applied Insight', 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, a…
Aimed primarily at undergraduate students, this highly successful textbook provides the reader with a broad overview of the entrepreneurship phenomenon. It focuses on the emergence, evaluation, and organizing of entrepreneurial opportunities in various organizational contexts. T…
This international market-leading book, aimed at both students and practising managers, provides a comprehensive and balanced introduction to service operations management. Building on the basic principles of operations management, the authors examine the operations decisions th…
If you want to increase your confidence in mathematics then look no further! Assuming little prior knowledge, this text is a great companion for those who have not studied mathematics in depth before. Breaking topics down into short sections makes each new technique you learn se…
In the established tradition of the Clarendon Law Series, International Law is both an introduction to the subject and a critical consideration of its central themes and debates. This book explores the scope and functioning of international law, and how it helps to underpin our …
An Introduction to Applied Cognitive Psychology offers an accessible review of recent research in the application of cognitive methods, theories, and models. Using real-world scenarios and engaging everyday examples this book offers clear explanations of how the findings of cogn…
Modern Japanese Grammar: A Practical Guide is an innovative reference guide to Japanese, combining traditional and function-based grammar in a single volume. The Grammar is divided into two parts. Part A covers traditional grammatical categories such as nouns, verbs, adjectives,…
