For courses in Advertising. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches you how to effectively communi…
Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in advertising. A study of integrated marketing communi…
Preparamos este libro y todos los materiales adicionales con el propósito de ayudarle a entender mejor la comunicación integral de marketing. Los estudiantes necesitan oportunidades para aplicar los conceptos a situaciones de la vida real. Esto les ayudará a comprender con clari…
Un llibre fonamental per a comprendre la importància d'integrar tota la comunicació de màrqueting (CIM) i com es produeix i es transmet. Aborda les tendències més avantguardistes de la publicitat, que s'apliquen en les indústries modernes de màrqueting i publicitat.--
Preparamos este libro y todos los materiales adicionales con el propósito de ayudarle a entender mejor la comunicación integral de marketing. Los estudiantes necesitan oportunidades para aplicar los conceptos a situaciones de la vida real. Esto les ayudará a comprender con clari…
