Trademarks, brands and competitiveness

Trademarks, brands and competitiveness

by Duguid, Paul Lopes, Teresa da Silva

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Title Statements

  • Full title :Trademarks, brands and competitiveness / edited by Teresa da Silva Lopes and Paul Duguid.

Edition Statements

  • Publication Date:2010.

Publication Statements

  • Publisher(s):Routledge
  • Place of Publication:New York
  • Language:eng
  • Publication Date:2010.

The Physical Object

  • Description:xv, 248 p. : : ill.

Edition Identifiers

  • ISBN:9780415776936, 0415776937, 9780203861981, 0203861981
  • oclc:on1229251656
  • LC Classification:HD69.B7

Subjects

Brand name products Brand name products -- History Commerce Commerce -- Histoire Commerce -- History Competition History Marques de commerce -- Histoire Produits de marque -- Histoire trademarks Trademarks -- History

Writers

Duguid, Paul Lopes, Teresa da Silva

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