This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide a historical account of the contribution of brands in consumer goods to economic growth; examine the dev…
'Trade Marks, Brands and Competitiveness' brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of ind…
Examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. This book provides an historical account of the contribution of brands in consumer goods to economic growth. It also examines the developme…
The contributions in this volume document, both in past social contexts and recent ones, the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice.
The contributions in this volume document, both in past social contexts and recent ones, the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice.
