Trademarks, brands, and competitiveness

Trademarks, brands, and competitiveness

by Lopes, Teresa da Silva

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Title Statements

  • Full title :Trademarks, brands, and competitiveness / ed. by Teresa da Silva Lopes ...

Edition Statements

  • Publication Date:2010.
  • Edition:1. publ

Publication Statements

  • Publisher(s):Routledge
  • Place of Publication:New York, NY
  • Language:eng
  • Publication Date:2010.

The Physical Object

  • Description:XV, 248 Seiten : : Illustrationen, Diagramme.

Edition Identifiers

  • ISBN:9780415635738, 041563573X
  • oclc:ocn705635648
  • LC Classification:HD69.B7

Subjects

Brand name products Brand name products -- History Branding (Marketing) Commerce Commerce -- Histoire Commerce -- History Competition Geschichte 1858-2004 History Markenartikel Markenimage Markenpolitik Markenrecht Marques de commerce -- Histoire Produits de marque -- Histoire trademarks Trademarks -- History Wettbewerb

Writers

Lopes, Teresa da Silva

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