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La 4e de couverture indique : "International Intellectual Property: A Handbook of Contemporary Research aims to provide researchers and practitioners of international intellectual property law with the necessary tools to understand the latest debates in this incredibly dynamic a…
The present and future of music law
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Type: Book
"The music business is a multifaceted, transnational industry that operates within complex and rapidly changing political, economic, cultural and technological contexts. The mode and manner of how music is created, obtained, consumed and exploited is evolving rapidly. It is base…
'The Protection Of Geographical Indications offers a much-needed and comprehensive analysis of GIs and looks, in particular, at their legal treatment in the international context, under European laws, and in the United Kingdom. In this context, the author offers a detailed discu…
Lipton considers the balance between trademark policy, free speech and other pressing interests in domain names, such as privacy and personality rights and cultural and political interests.
"The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneures, and inventors Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback w…
Paul Steiner untersucht die marketingspezifische Relevanz des menschlichen Sinnessystems und die verschiedenen Facetten multisensualen Brandings. Der Autor liefert dazu Grundlagen der Markenführung und wichtige Ansatzpunkte zur multisensualen Gestaltung von Marken, um so Konsume…