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Brandtweiner, Roman

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Sensory Branding

Sensory Branding: Grundlagen multisensualer Markenführung

by STEINER, PAUL, Brandtweiner, Roman, Kilian, Karsten

0 Type: Book

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(Produktform)Paperback / soft… (1) (Springer Nature Marketing Cl… (1) (Springer Nature Subject Code… (1) (Springer Nature Subject Code… (1) (Springer Nature Subject Code… (1) (Springer Nature Subject Coll… (1) (VLB-WN)1785: Hardcover, Soft… (1) Automobilwirtschaft (1) Deutschland (1) Erfolgsfaktor (1) Kfz-Industrie (1) Kommunikation (1) Konsumenten (1) Marke (1) Markenführung (1) Markenidentität (1) Markenkommunikation (1) Markenpolitik (1) Markenrecht (1) Markenverantwortliche (1) Marketing (1) Neue Medien (1) Sinneswahrnehmung (1) Sound Branding (1) Theorie (1) Wahrnehmung (1) Werbung (1)

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Brandtweiner, Roman (1) Kilian, Karsten (1) STEINER, PAUL (1)

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Springer Fachmedien Wiesbaden (1) Springer Gabler (1)

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2020 (1)

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