Decoded

Decoded: the science behind why we buy

by Barden, Phil

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Title Statements

  • Full title :Decoded : the science behind why we buy / Phil Barden.

Edition Statements

  • Publication Date:2013.

Publication Statements

  • Publisher(s):Wiley
  • Place of Publication:Chichester
  • Language:eng
  • Publication Date:2013.

The Physical Object

  • Description:270 Seiten : : Illustrationen.

Edition Identifiers

  • ISBN:9781118345603, 1118345606, 9781118345580, 1118345584, 9781118345573, 1118345576, 9781118345597, 1118345592
  • oclc:ocn891498187
  • LC Classification:HF5415.32
  • Dewey Decimal:658.8342

Subjects

ADVERTISING DESIGN ADVERTISING PSYCHOLOGY ATTITUDE DE CONSOMMATION + COMPORTEMENT… Branding (Marketing) BRANDING + POLITIQUE DE LA MARQUE (ACTI… BRANDING + WARENZEICHENPOLITIK (MARKETI… CONCEPTION/PUBLICITAIRE (PUBLICITE) Consommateurs -- Comportement Consumer behavior consumer behaviour Kaufentscheidung KONSUMVERHALTEN + KONSUMENTENVERHALTEN Marketing Marketing -- Aspect psychologique Marketing -- Psychological aspects Marketingstrategie Marketingtheorie Marktpsychologie PSYCHOLOGIE DE LA PUBLICITÉ Verbraucherverhalten

Writers

Barden, Phil

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