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Author Chris Anderson makes the compelling case that in many instances, businesses can profit more from giving things away than they can by charging for them. Traditional economics operates under fundamental assumptions of scarcity--there's only so much oil, iron, and gold in th…
Author Chris Anderson makes the compelling case that in many instances, businesses can profit more from giving things away than they can by charging for them. Traditional economics operates under fundamental assumptions of scarcity--there's only so much oil, iron, and gold in th…
Publisher Fact Sheet
Publisher Fact Sheet
Analysis for marketing planning
by Lehmann, Donald R., Winer, Russell S.
fromMcGraw-Hill higher education
0
Type: Book
