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This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment.It alsocontains the results from cutting-edge research that differentiates it from most of its competitor…
This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competit…