Analysis for marketing planning

by Lehmann, Donald R.

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Title Statements

Full title :Analysis for marketing planning / Donald R. Lehmann; Russell S. Winer

Edition Statements

Publication Date:2008
Edition:7. ed., internat. ed

Publication Statements

Publisher(s):McGraw-Hill
Place of Publication:Boston
Language:eng
Publication Date:2008

The Physical Object

Description:XII, 299 Seiten : Illustrationen, Diagramme

Edition Identifiers

ISBN:0071263632, 0073529842, 9780071263634, 9780073529844
oclc:ocn845162648
LC Classification:HF5415.13
Dewey Decimal:658.802

Subjects

Konkurrenzanalyse Marketing Marketing -- Gestion. -- États-Unis Marketing -- Management Marketing -- Management. -- United Stat… Marketing -- Planning Marketingpolitik Marketingstrategie Marktanalyse Marktforschung Marktsegmentierung United States Wettbewerbsstrategie